Posted on 09 May in: Content strategy, Corporate communications

In the last few weeks I’ve seen a wider variety of references to content strategy than ever before. Behind many is a strong understanding of content strategy as a developing discipline. But sometimes content strategy is only used as a buzzword – a catchy, glossy term to latch on to.

Posted on 12 January in: Content strategy, Corporate communications

Where in an organisation are leadership and skills in digital communications best found?

‘Coping with the digital evolution and the social web’ is the most important issue in corporate communications until 2014, The European Communication Monitor 2011 found.

But while most top communication managers report to the chief executive, and many sit on the board, how well are their teams liaising?

Posted on 21 October in: Content strategy

I was a little unkind to Jonathan Kahn, one of the splendid organisers of Content Strategy Forum 2011 last month.

In his announcements, Jonathan used the word ‘amazing’ a lot and I had fun pointing this out to him. If I’d had nothing better to do, I might have started counting.

But of course I was far too pre-occupied. Because Jonathan was right. The conference was amazing.

Posted on 27 June in: Content strategy

What happened at the preview of my presentation on ‘How content strategy supports communications strategy’ for Content Strategy Forum 2011.

Posted on 07 May in: Content strategy

Lessons from the UK government’s spending review – and content strategy

Part three: How content strategy can help reduce costs
Extra ways of making websites and intranets more cost effective

Posted on 05 May in: Content strategy

Lessons from the UK government’s spending review – and content strategy

Part two: Measuring costs, quality and value
The metrics and standards the UK government uses

Posted on 05 May in: Content strategy

Lessons from the UK government’s spending review – and content strategy

Part one: The story so far
The spectacular rise and fall of UK government websites, 1994-2011

Posted on 03 May in: Content strategy, Most popular, Websites

Lessons from the UK government’s spending review – and content strategy

How do you work out exactly how much your website costs? The UK government’s ongoing review of all its websites, and the metrics it has set up, are a useful guide for us all. It’s also a salutary lesson in content strategy.

This is the overview to a three-part post.

Posted on 07 January in: Content strategy, Corporate communications, Most popular

Since posting ‘Content strategy: the essential link’, a few people have asked what the difference is between content strategy and corporate communications strategy. Are they not the same? The answer is no, certainly not. But the two are integral and complementary, rather like a Russian doll.

Posted on 29 September in: Content strategy, Corporate communications, Most popular

Content strategy is catching on fast in the web world. But in many corporate communications departments, or their equivalent, it seems few people know what it means or what to make of it. Is content strategy just another buzzword, or here to stay, like social media?